Google Confirms The Use of HTTPS as a ranking Signal

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Google has finally confirm that the use of HTTPS would really help your site  rank better in their search engine, as part of their security concerns, they would really love webmasters to start using the HTTPS (Hypertext Transfer Protocol Secure) encryption on their site.

I should presume we know why it has to be so... No one wants his site to be hacked as a result Google is suggesting webmaster to take action in switching to HTTPS.

I believe the motive behind it is just not for the ranking but also for the security advantages,

From Google Webmaster's Blog..
Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.

We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.

We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms.

We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.  


Read from main source .. http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html



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