Five efficient ways non-profits can increase engagement with YouTube



Youtube is a video-sharing website head-quartered in San Bruno, California. It has been steadily growing over the years. It offers useful assessing channel and campaign performance. We can use Youtube’s  reports to plan our optimizations, to mould our strategy, and to create a more useful video content approach. 



Let us explore five efficient ways by which non-profits try to increase engagement with YouTube.


#1. Youtube’s non-profit program: 


Youtube has a partnership program which includes non-profits to make a Youtube channel. It provides benefits like increased uploading capacity, branding capabilities, and call-to-action overlays. By a campaign on World Food Day through the You Tube, a huge sum was collected for the noble cause.

This activity might have educated people on the need to provide food in emergencies, to reduce chronic hunger and malnutrition everywhere. You Tube, thus, helped to generate awareness and in turn, spread noble qualities like charity and empathy among people. Funds can be raised through such channels within a short period of time. Such events will provide long lasting viewership along with awareness and funds. 




#2. Providing valuable links through Annotations: 


Just like annotations in poetry, in Youtube, Annotations can be used to add interactive commentary to videos. They can also be used to link to external sites in the Non-profit program. Non-profits can customize the Annotations to select when and where they should pop up in the video.

Causecast is a channel of YouTube which allows people to interact and make videos that are posted to support the causes they stand for. Links to those videos can also be provided through which people can connect to the concerned organization. Various noble causes will get huge support through the virtual means and funds can also be raised in a short span of time for the good of mankind. 


#3. Finding a volunteer using Youtube’s Video Volunteers’ Program: 


If non-profits do not have the resources to create videos, Youtube’s Video Volunteers’ Program will help them to find a skilled video maker. The video should have great content. It is not crucial that the video you posted must make it to the top two or three positions. Instead, a good video posted on Youtube will obviously get tremendous exposure.

If they stand for some genuine causes, the reception from people will still be greater. They will receive thousands of comments, they will also lead to a marked increase in traffic both to the website of the non-profit and to Youtube. There could be other potential volunteers in other social networks who, after seeing the videos in Youtube, might want to contribute to the non-profits. 



#4. Knowing the right way to label your video: 


All of us must remember that Youtube is also a search engine site. While making a video the video-maker should keep in mind that his priority is to grab people’s attention. The videos should, ideally, have a more generalized title which most people will search for in major search engines. The videos should better be tagged liberally along with having good titles.

A video-maker or non-profit should consistently upload videos to be seen by more people in search engine sites. By consistently uploading videos the non-profits will definitely have a better chance as their videos will be watched by a larger number of people. This will ultimately lead to a better ranking of the concerned website in search engines. Another important way to get more viewership is to upload videos that have content related to current events which most people like. A majority of people will, immediately, watch such videos and write comments too.



#5. Use measurement tools to optimize performance: 


Statistical tools help to give the hard data a proper analysis in terms of figures, plots and percentages. Through YouTube Insight organizations can find out video popularity audience demographics, traffic sources, and how efficiently overlays are performing. Quantitative research refers to the systematic investigation of social phenomena via mathematical, statistical or numerical data or computational techniques.

In general understanding the quantitative researcher asks a detailed, narrow question and collects a sample of numerical data from participants to answer the question. Then the researcher analyzes the data with the help of statistics. The numbers, largely, give an unbiased result that can be generalized to a larger population. The same theory is being applied in the use of measurement tools to optimize performance.

Non-profits can use Youtube to get more insights, to plan their optimizations, to mould their strategy, and to adopt a more useful video content approach. Having a catchy title, appropriate content put in an attractive way, the right kind of labels and more importantly a strong convincing objective are the crucial components a video must have in order to be uploaded in Youtube. Only if videos are structured in the abovementioned way, they will obtain a high ranking in search engines and draw huge traffic







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Joseph Porter
A freelance writer at study essay writing services and the professionals helps for getting best dissertations  for the academic students with over 14 year’s experience. He enjoys writing about current trends and innovations in education, technology and travelling


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