Often Overlooked Website Maintenance Issues

Author: Louie Drake is an on line writer/blogger. currently working as a marketing consultant for a New York-based firm that offers solutions for online marketing, web design and development, SEO, Site | GreyBoxCreative | Linked in | Facebook 

Website maintenance can be a complex and time-consuming endeavor. The task has become much more complicated with the advent of smartphones and tablets. Many issues related to these new technologies are easy to overlook when designing and maintaining websites.

Inconsistency across web browsers
If a website looks good in one web browser, that does not mean that it will look good in another. Business owners are often shocked to see that their sites can look completely different when viewed in another web browser. An important part of responsible website maintenance is periodically testing one's site in multiple browsers. If possible, websites should be retested on every browser each time there is an update to the site. It is also a good practice to retest a site each time a browser releases a new version.

Changing plugins and applet support
Internet standards change over time. Backwards compatibility is often available for a long time, but it cannot be guaranteed to last forever. Applets written five years ago using a standard that has since been phased out may suddenly stop working someday. Website owners should do their best to keep informed of coming changes that could influence a website's functionality. It is best to prepare for such eventualities in advance and not be caught scrambling to restore a site after it stops working.

In the early days of the internet, website owners could assume a certain amount of minimum screen space. Such assumptions are no longer possible. Visitors might be viewing a website on anything from a tiny smartphone screen that is just a few inches wide to a gigantic high definition TV screen that is several feet wide. Websites need to be flexible enough to accommodate such extremes. Sites should either have a separate mobile version or use flexible design techniques such as cascading style sheets.

Fancy websites with animations, videos, and images can be wonderful and fun. However, such websites can be a nightmare for users who are trying to view them from mobile devices. Smartphones often do not have enough processing power to quickly load a multimedia-rich site. As a result, users get frustrated and leave before the site loads. Such situations can cause businesses to lose thousands of potential customers.

By paying attention to the above ideas, companies can adapt their website maintenance approach to effectively provide for all desktop and mobile devices.

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